Mastery Reflection

As Digital Marketing Fundamental course comes to an end, I look back and reflect on the goals I set for myself with this course. The goals were to review marketing material using “The Fundamentals of Marketing” as a resource, set a solid foundation for the digital aspect of marketing using course material and determine which method of marketing will be most beneficial for the business I chose, using the process of elimination. 

I am 100% on track with my goals for this course. The review was highly beneficial going forward with the digital aspect of marketing and I determined social media marketing and content marketing would be the best approaches for my company.

This course covered a lot of material that was somewhat overwhelming but extremely helpful. I really enjoyed the Lynda videos. They were extremely thorough and easy to follow along.  The videos gave websites that will be helpful when starting to monitor websites analytics. That is where I struggled most prior to this class. I knew what to monitor, but how do I start was the question. Google Analytics seems to be the most helpful and user-friendly site to navigate through. 

I plan to use Google Analytics to monitor all activity on websites in my radar. This website is the biggest take-away from this course. The breakdown of starting a website, the foundations of analytics, search engine optimization, and social media, video, email, content, mobile and influencer marketing was also extremely helpful (Batesole, 2018). I will apply this knowledge to my own business and to clients marketing campaigns. 

Batesole, B. (2018, June 29). The digital marketing landscape.Retrieved from Lynda: https://www.lynda.com/Marketing-tutorials/digital-marketing-landscape/693114/760690-4.html