The Digital Analytics and Optimization course has been the most challenging course by far. However, it was a ton of fun. Week one made a point of comparing web analytics to the foundation of home. This comparison made sense to me. A webpage needs substance as a solid foundation to be successful. Week two gave a great breakdown and assignment on SMART goals and KPIs. The activity allowed the students to produce professional business proposals. This assignment came in handy in week three’s optimization plan assignment. I enjoyed creating an optimization plan that was professional, fun and on-brand with Soko Glam. As a prior x-ray technologist, the experience of having a Quality Assurance program allowed me to fully understand the purpose of optimization plans. As a marketer, I tend to create daily, weekly, monthly, quarterly and yearly checklists to ensure all aspects are covered. These checklists will allow me to stay on top of any trends, issues, concerns, and potential pitfalls. The goal for optimization plans are to continue to improve a website. This course may have been the most important course of the entire Digital Marketing Master’s program.
I think the course could benefit from updated textbook resources. Because the content was stated in 2007, I used online resources to find more update content.
I have fully enjoyed this Marketing program. I believe Full Sail has bridged my gap on marketing and how I will be successfully in my career as a marketer and entrepreneur. I also believe, being enrolled in this course during the COVID-19 pandemic will be make a better problem solver and marketer.
Anissa Knight's Mastery Journal 